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Product Details

 
Cherry Primo Picked Decorator
SKU: SLR-07
Price: Price varies based on options.
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Overview

$6.99 per lb. **WE DO NOT PROCESS ANY ORDER'S UNDER 15 POUNDS.**

Has extensive amount of coral and plant growth!

This is the most INCREDIBLE LIVE ROCK we sell. you will get live rock that is covered in growth and live corals, this live rock has over 21 years of growth, we have never had an unsatisfied customer with this live rock, when you see it you will see why.This live rock sells for $16-23 per lb in the pet shops. AWESOME LIVE ROCK!!!

SHIPPING IS NOT INCLUDED! we will contact you with the best overnight shipping method, usually air cargo to the closest major airport will be the cheapest and fastest, we only ship overnight because of the amount of live corals and plant life on this live rock.

MINIMUM 15 POUND ORDER

NOTE: Box and packing of $15 per 40 lbs is also factored into the price.

Reviews

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Reviewer: Josh Kone
06/22/2014 02:32pm
I purchased the Cherry Primo Picked Decorator 20lbs nano package and picked up at airport Rock is best iv ever seen covered in all kind of corals and growth..cant wait for 2nd order when my tank cycles A
Reviewer: Will
05/21/2014 09:51am
SIMPLY AMAZING!! best rock i ever purchased, so much life, its been 3 weeks and i am still finding new corals and new inverts, also best customer service of any online place i have called, they actually talk to you on the phone and answer all your questions. Stevie B.
Reviewer: steve
01/11/2014 11:39am
I just wanted to say I received my rock today and it was well worth the wait. This is the best live rock I've seen. Also I'd like to thank you for the great customer service as well you guys really do rock
Reviewer: Todd
11/15/2013 11:55am
Wow. I got 30 pounds and it's fantastic. This is what I was hoping for. Bill was a great help. Best rock I have ever seen. Worth the money and I'll be ordering again next month.
Reviewer: Jason J.
10/31/2013 08:34am
Bill
Thanks for taking the time last week to talk with me I was really happy with my order however the Rock I got yesterday was great. I have never bought rock with that much growth and having not to cure it was even better. I will never buy rock any where else again. I am sure your live sand is just as high grade. I own a business also and it's always nice to hear good things have some great holidays and Thanks once again Jason
Reviewer: Randy J.
09/07/2013 08:24am
I just wanted to send you a quick message to say I got my rock this morning and I'm still dumbstruck. What I just put in my tank is incredible! (I hesitate to even call them rocks when they're more like artwork!) I feel like I just won the lottery! Every millimeter is covered with life and I can't wait to see what else grows, crawls, wriggles, and swims out of them!

I'll post a video and some pictures once I figure out how to best arrange them. (I think there are enough "unboxing" videos out there already!) I'll write a review too when I think I've come up with words that will do them justice and not just repeating what all of your other happy customers have already said.
Reviewer: Cassie Deedles
08/18/2013 12:27am
SIMPLY AMAZING!! never seen actual live rock with so much life and the customer service was spot on, this place is the real deal folks!
Reviewer: Mike H.
08/05/2013 09:29am
I am sure you get this all the time, but my live rock order... WOW. I mean... really, every rock i took out there was something different on there than the rest and the color is just fantastic... you can't find rock like this anywhere else.

Thanks! Great experience, great product, awesome service.

-Michael
Reviewer: Chris Outten
08/02/2013 07:01pm
This rock is awesome. Got 40 pounds of it and it was covered in growth. Corals, vegetation, all kinds of stuff were all over the rock. Even had a live mollusk open and close his shell still alive. Plenty of Coraline algae also. The only negative was I found a mantis shrimp hitchhiker but was able to get him out before aquascaping the tank. Hitchhikers are to be expected with rock this fresh from the gulf. This stuff isn't cheap but it is top quality. Thanks Live Rock and Reef.
Reviewer: Sasha j.
07/14/2013 01:44am
All i can say is WOW!! I have never seen live rock this nice before, the videos and all the reviews i read are all spot on, this rock is well worth the diollas!!
Reviewer: Sam M. Boston BABY!
07/10/2013 09:09am
shopped my heart out and decided to go with these guys after reading all the reviews, all i can say is this is what live rock is supposed to look like, Incredible amount of life and just precise advice of Bill, the guys knows his saltwater, ask for him, i also bought some shelf rock and its very very nice rock, cant go wrong with rock n reef
Reviewer: daniel rose
04/19/2013 09:17pm
Im so happy with my order 25# cherry deco,,I just want everybody to see what I received, beautiful live rock, do I post it to "youtube" or here, "your site" plz let me know p.s...its amazing rock.thank you,bill
Reviewer: Leslie D.
04/03/2013 09:07am
Bill
Received the live rock yesterday and it was amazing. The guy that set up my tank said he had never seen rock with so much life on it. Very pleased.
Reviewer: jeff manke
03/13/2013 05:14pm
received my rock today, ordered 25 lbs. this was in five main rocks. Three rocks looked good with good growth. Two rocks were base quality with just purple alge and nothing else. I wish I got the rock in the u-tube video on the web site
Reviewer: Ziyang Truong
02/11/2013 11:32am
Wow, you guys probably get this alot but wow. I've been trying to work on a FOWLR tank for acouple weeks now but just couldn't acclompish anything the fish is the easy part but the rocks, I've been to all the LFS here in my small town trying to look for some good live rock that I can aquascape with and actually enjoy the look of I would say I found one out of all the rocks I've bought was actually worth saving :S I was hesitant to order from you guys cause I've never ordered any live rock online before. After reading and watching more videos about you guys and the rocks you sell I Finally decided to order, service was great asked to talk to Bill if he wasn't busy and I bet he was all of you guys were, he was nice and took my order. The next day I went to pick up the goodies, went home and opened it. I ask Bill if possible if I can get pieces that were somewhat small for my tank he said you guys dont actually have time to do that after opening my package and seeing what pieces I got, if you guys dont actually have time to cherry pick the pieces and the pieces I got are just random pieces then wow. Im happy can finally rest a bit, will order from you guys again :) Thankyou.
Reviewer: lucio velazquez
01/03/2013 04:46pm
i purchased 50lbs of primo deco this rock is incredible is better then the videos crazy looking best rock i ever seen
Reviewer: ems14
11/15/2012 07:54pm
did hours of research on line and got a call back from bill, asked him many questions and he had great answers, he really knows what he's talking about.

was still nervous about what the rock would look like and upon opening the box tonight I was wowed! bought 200 pounds of the cherry primo for my 500 gallon reef and I can't wait to put another order in for 200 - 300 more pounds.

the life on this rock is redonkulious! best rock I've ever seen and will never buy a different kind. I've seen rock half this good go for twice the price. great packaging, found lots of snails, brittle stars, corals, polyps, mushrooms, tons of coralline algea and sponges, even found a mantis shrimp.

don't let the whole online thing scare you like I did, this rock is the real deal.

ems
Reviewer: King S. Minnesota
11/09/2012 10:20am
i was not sure about ordering online, i was recommended by reef central to call these guys for live rock and its just incredible! i am gonna put in another much bigger order now, so life on this rock, the videos dont lie.
Reviewer: Dwight D.
11/07/2012 02:09pm
all i can say is im definitely ordering more of this live rock, its got so much life on it.
Reviewer: paul davies
10/02/2012 05:23pm
DECORATOR DREAM ROCK!
I've had my decorator rock for about 6 months now and I've found 2 long spine urchins, countless hardy sponges, hard polyp colonies, numerous feather dusters, numerous bivalves and mollusks. Five different types of coraline algae and (whoops) a pistol shrimp and a couple anemones. The stuff rocks and doesn't slowly die off like the standard "live rock" does. AAAAA Buy It!
Reviewer: Mason Miocic D.Texas
09/17/2012 09:59pm
well after having purchased rock from 3 different places, the 1st was premium aquatics and it was junk! brown crap, then from aquacon and thtas just a complete ripoff and then from live rocks r us which i never even received my order, they just took my money, what a scam, i thank god found live rock n reef. Beautiful live rock, i mean gorgeous, i bought 40 lbs and put it in my tank and got a really good die off for the cycle, and even after the tank cycle there was still quite a bit that survived the initial cycle, so i bought another 40 pounds yesterday and just got my order today and its just AWESOME!! a few aptasias but thats expected with so many years of growth on the rock. i HIGHLY RECOMMEND THESE GUYS!
Reviewer: Junior Sanders
09/07/2012 09:41am
I called in to order some live rock for my new setup. I talked with Bill at LRR and man was he awesome. He told me exactly what i needed. I ordered 120lbs of the Primo and picked it up this morning at the airport. IT IS AWESOME. I actually received over 130lbs. It is the coolest i have ever seen. On top of that, i placed an order online for some other items and then Bill called me and told me somethings that i had ordered that i didn't need and recommended some things i did need. These guys rock! I'm a customer for life.
Reviewer: Scott Ea.
08/31/2012 10:58pm
All i can really say is these guys really know live rock, just opened my boxes and the rock is the best rock i have ever seen, loaded with life, and so much color, i have been doing saltwater for about 15 years and have had 6 tanks and have ordered many kinds of live rock over the years but this is by far the best i ever had! well worth every penny.
Reviewer: Pam H.
08/30/2012 11:57am
The rock arrived looking quite fine. All of the bivalves seem to be doig OK. They are opening for feeding and closing when harassed. The plants are recovering nicely and we'll be watching the larger corals as they acclimate. We are very pleased with the order and will order more. the tank is in the outer office of our CPA firm and garners lots of attention from our staff and clients. The new rocks are definitely getting noticed. Thank you.
Reviewer: J Gamle
08/22/2012 09:02am
Igot my live rock today (the primo deco) and I am absolutly blowen away! The rock has so much on it. Tell your drivers great work and thanks for the beautiful rock.
Reviewer: Phil
07/14/2012 09:15am
Just unpacked the Live rock you sent me this order exceeded all expectations I don't normally order online but you guys obviously know what you are talking about, I do need to place another order if you could call me that would be great
phil
Reviewer: Jimmy Garcia.
05/26/2012 10:13am
I ORDERED 4O POUNDS OF ROCKS, GO IT THE NEXT DAY AND IT WAS A GORGEOUS ROCK JUST LIKE THE ONE IN THE PIC. THANK YOU ALL... BILL.
Reviewer: Morgan k. MO.
05/14/2012 10:43pm
VERY VERY HAPPY! I ordered from tampa bay saltwater and the rock looks like crap compared to these guys, the rock is just loaded with corals, i even got a rare brain coral on one of ttthe pieces. ask for bill he knows his saltwater.
Reviewer: Jim Kronus
04/24/2012 10:37am
To say this rock is amazing is a GROSS understatement!!!! Just set up a 30 gallon nano and ordered Cherry Primo. I am more than impressed!!! I have to admit I was skeptical but after unboxing I will never order rock from anyone else. Thanks Bill for answering all my questions and hooking me up with this great rock!!!!
Reviewer: Jim B.
04/17/2012 05:21pm
Bill,
This is Jim from Syracuse New York. Just wanted to say thanks again, received the rocks and lights today. Everything was great, the rock was just like u said it would be and the lights are phenomenal. Glad that I went with the dimmable switches. Will send picks when I get it all set up.

Thank you
Jim
Reviewer: Marcus Ferran
01/19/2012 09:22pm
I just received my live rock a few hours ago and placed it in my tank, This rock is by far the most amazing rock I've ever seen. It's incredible!!! There's live organisms everywhere! There's no need to add coral there's so much to look at already.
Reviewer: Adam Walker
12/14/2011 10:21am
I ordered 20lbs and was so anxious for it to arrive. I even had to open it on way home from airport to have a look see. Once i got home and tore into it i was thrilled, awesome range of colors and life. So much better than the rock i had been purchasing at my LFS. 2 thumbs up from this guy, my wife even liked it and shes not that into my tanks lol

Wichita, KS
Reviewer: Tom
10/24/2011 08:50am
My oder of live rock and fish arrived in great shape! Your live rock blew me away. It was really alive! It contained several bivalves and I'm concerned about how to keep them happy. Maybe my aquarium isn't as clean as I think it is and they can filter out enough to stay alive, but it seems like I should add some phytoplankton or something. What do you recommend?
Tom
Reviewer: Zach Harsh
06/09/2011 10:04am
Exermly happy customr... The rock I recived had 3 different coral, plants and sponges and more. The rock was 60% covered with coraline alge. When I need more rock I will buy again from liverocknreef. Yuo can not beat the quality for the price. I will try to submit video of unboxing and in tank week later.
Thanks alot Zach
Reviewer: Ram Swaminathan
06/02/2011 11:13am
Awesome rock that comes with the best customer service there is. Bill was fantastic and he educated me a lot about live rock and marine acquarium in general. I am a fresher for salt water tanks and Bill's acquaintance has helped me tremedously. Thanks Bill!

Coming to the rock per se, it is a wonderful rock with full of live. Great colors and the new lives keep coming every day. I spotted a 'centipede' like creature just this morning. Not sure what it is though but it must have come from the live rocks because my tank is still cycling. The shipping was great, the transaction was great and working with Bill was fantastic. Try this rock. You won't feel disappointed...
Reviewer: Alan M.
05/10/2011 08:53am
hello thanks for the great rock... we will do business later again thanks a lot
Reviewer: E Hudson
05/03/2011 11:05pm
The best deco live rock you can purchase! I have seen and ordered from every where and hands down this is the best. I will NEVER order from anywhere else. Thank LRR.
Reviewer: E. Hudson
04/29/2011 11:02am
I just received my Primo Deco and all I can say is its one of a kind!!! I will NEVER purchase from anywhere else. The live stock on the rock is unreal. I will be posting pictures on this site shortly to backup my claim. Thanks LRR
Reviewer: E. Hudson
04/29/2011 11:00am
I just received my Primo Deco and all I can say is its one of a kind!!! I will NEVER purchase from anywhere else. The live stock on the rock is unreal. I will be posting pictures on this site shortly to backup my claim. Thanks LRR
Reviewer: Luke Delly
04/26/2011 08:42am
Hello to all you guys at Live Rock n reef. I just wanted to show u guys some videos I have made with your beautiful Live rock. I apologize because It may not be the best quality, but I was just trying. I thank you Live Rock N Reef once again, and u have a great week.

http://www.youtube.com/watch?v=ySd03UFnXLk
Reviewer: jerry W.
04/17/2011 09:27pm
well i was really leary ordering online but oh my god, this rock is amazing, there is so much color and life, i will never buy from anyone else and the staff is very knowledgeable and way cool.
Reviewer: Frank Vadala
04/07/2011 04:57pm
This rock is simply amazing. There was an abundance of life that was on the rock from brain coral, Coraline algae, white stony coral to some leafy plants. This rock exceeded all expectations. I picked the rock up from the airport cargo area. It was packaged in a Styrofoam box and double wrapped with plastic bags. The box had two heat packs and the rock was still warm even from the belly of the plane. The rock is very dense and full of life. Words can not describe the rock that was received. Watch the unboxing on YouTube. http://www.youtube.com/watch?v=LlHBGBcxnik
Reviewer: Kelly w.
03/31/2011 10:02am
OH MY GOD! this live rock is amazing! AMAZING! I was utterly amazed, so much color and life. we have had the rock in the tank for about 3 days now and everyday something new. i would highly recommend to anyone looking for live rock.
jackson,wy
Reviewer: Tom carter
03/27/2011 10:02am
Hi, Just wanted to tell you that this is the most amazing wonderful live rock that I have ever seen. I already had a cycled tank with base live rock, and I put this in my tank and just had a temporary nitrite spike. I immediately turned on the lights and have been feeding the rock with phytoplankton and zooplankton. Also lots of snails and hermits. The caulerpa is recovering now, as well as the sponges, kelp, and several small colonies of corals. The coralline algae is multicolored and looks good, too. The water has cleared and the rock is pretty clean, now. I am very happy with this order. Thank you.
Council Bluffs,IOWA
Reviewer: Kelvin Grant
03/27/2011 10:00am
I wanted to commend you the excellent quality and care that you put into your live rock. I have purchased cured live rock from all over and You are the best hands down. I purchased a 100pd of live rock about six months ago and I am still finding new life everyday. So didos to Live Rock n Reef :-D
Lawrencville,GA
Reviewer: Jeff S
03/27/2011 09:56am
So first, I am a total newbie. I got into this b/c a buddy of mine has a 8 Gal Biocube. I got talked into a 29 gal (which I'm glad I did) and had to get some live rock. The local stores had junk so I started looking online and quickly found Live Rock N Reef. I am so impressed by their service and quality of rock. My buddies that got me started reefing were all jealous of how much life the rock had that I received from http://www.liverocknreef.com/. I didn't know it at the time, but I have a brain coral that came as a part of the rock. Granted it lost all it's pigment, but it has started to come back and the satisfaction of providing a good environment for it's return is very satisfying. I hope you all don't see this as a shameless plug - Bill (from liverocknreef) has really helped me get my nano tank going. Just wanted to give thanks where thanks was due. Thanks.
Reviewer: TOWN
03/27/2011 09:52am
Omg picked up my live rock earlier today, and you were right I will never buy live rock from a pet store again. I am so pleased with, look for me to order from you again. It is soooo worth the price. Thank you look forward to getting more from you.


Sincere Thanks
Town
Reviewer: steven tyler
03/24/2011 09:44pm
This rock is the best live rock i have ever seen in my 16 years in the saltwater hobby. i purchased 25 pounds for a new tank and i already purchased another 75 pounds. very high grade live rock! i have never seen so much life on live rock, and its all alive even after shipping. Live rock n reef is the BEST!
Reviewer: John Nez
03/23/2011 10:13pm
I really like to buy from my local reef store, but I kept reading positive reviews about LRR and I decided to try it. I received my 30 lbs of Primo Deco a couple of days ago and I'm still finding new things. There a lots of worms, corals, clams, and I just found a small crab in crevice. It truly is live rock. I am very impressed. The SW cargo shipping was great and it was like the box was just filled and brought right over even though I live in a land-locked state with the closest ocean is 300 miles away.

If you want to instantly transform your tank, buy this rock.
Reviewer: jay york
02/14/2011 01:01pm
recievedTHE LIVE ROCK AND SKIMMER..REALLY LIKE IT.CANT BELIEVE THE COLOR AND ALL THE LIVE CORALS..AND NOT TO MENTION THE LITTLE LIVE CRITTERS THAT CAME ALONG WITH IT.. THE AIRCARGO PICK UP WAS VERY EASY.LOOKING FORWARD TO DOING BUSINESS AGAIN!
Reviewer: Jason Foster
02/01/2011 11:33pm
I am new to this great hobby and was skeptical to order rock off the internet. I bought several pounds from my LFS and then decided to try you guys out. I just want to say thanks!!! There is no comparison to the look and the life that your rock possess. I wish I would have went with Live Rock N Reef for my entire tank, you guys have a customer for life!!!
Reviewer: Ellen E Thompson
02/01/2011 11:25pm
We picked up our rock order at the airport, brought it home, and it is the most spectacular rock we have ever seen. The life on it is amazing and the color is outstanding.
Thank you so very much for your beautiful rock that was so carefully selected for our tank. What pleasure it adds to our lives.
Reviewer: Joey H
02/01/2011 11:14pm
I recieved rock today. I was told that it would arrive at airport cargo at 12:00. I thought it would be at 12 in afternoon. I was wrong it was 12 in the morning.....YIKES... my box sat for over 15 hours at airport i was scared...it was 3 hour trip to airport and 3 hours back with box. Now rock been in box for 18 hours. When i got home i went to open box i expected alot of death!!!! I cut the box open and took the rock out of paper towel. Yes paper towel not newspaper!!!!!!!!! I was completely and uderly amazed at this rock!!!!!!! no dead smell. 18 hours in a box and smelt like it just came out of tank. coraline algae covers the entire rock. within 5 minuts of me putting this rock in my tank i already counted 3 starfish plenty of coral. plenty of plants. plus the hundreds of things that i see moving but i dont even know what they are. thank you for the best live rock i have ever seen. A . i will never buy live rock from anyone but you guys thanks again. I will be singing liverocknreef to every forum i can find .
thanks
joey
Reviewer: Steve W.
11/16/2010 03:26pm
Great rock -- much nicer than I anticipated. It's been in my tank for only one week and it's really starting to come to life -- clams are beginning to open and close regularly and corals are feeding. I often sit and look at the incredible detail of this rock and always notice something new and exciting. A thanks Bill
Reviewer: Hugh VH
11/13/2010 09:10am
I received my live rock 25lb package and just wanted you guys to know that it was superb! Having ordered live rock in the past online, I wasnt quite sure what to expect. Most places advertise their rock is the best but You folks deliver on you promises! It is, without a doubt the best rock Ive purchased in a long time. and Ive been in the reef tank hobby for over 20 years, before even the Berlin method, and have not seen rock like this since way back then. Nice job and thank you very, very much for the high quality and great service! Its nice to see truth in advertising. I would recommend you guys to anyone who asks
Reviewer: Eric Nelson
11/12/2010 05:46pm
Thrilled Client -

I received the first half of my live rock shipment and now understand the price difference and value difference of this unique live rock compared to local fs trade rock.

My order shipped as planned, arrived in great condition and is the best live rock I have seen.

It is full of life, It has been in my tank for over a month to adjust and I notice different colors and creatures emerging every day.

One piece arrived with a great yellow sponge, another with red grape algae, and others encrusted with types of clams, corals, small crabs and even an urchin. Extreme color and extreme diversity!

Bill's advice and product is very different - very full of diverse life and very much worth the price.

Placing my order for the last half of the rock I need and some chunks for filtration and I can't wait.

Live sand in addition to the rock is the way to go.

Buy this rock!

Eric Nelson
Midland Michigan
Reviewer: Robert Courter
04/29/2010 03:41pm
I purchased 60lbs of this rock. Shipping was next day air. The rock is like they said INCREDIBLE! I have recommend them to many people in my area in the saltwater hobby.
Reviewer: Mike Bowie
07/07/2006 09:46am
Had some $5.99 a pound Fiji Live Rock from the local pet shop. Received 20 lbs. of the Primo and it was jaw dropping. I have had many a compliment and just ordered 90 lbs. more. Awesome Rock Bill!
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